Careers and Career Management Critical Thinking

To the extent that we all need to brand ourselves as part of a career strategy, how do you plan to solve the branding and differentiation problem? In order to take the most rational steps on one’s career ladder, some preparation should be made. Undoubtedly, Alan A. Andolsen in his article ‘Six Steps to Your Succesful Career Path’ provides readers with very useful pieces of advice which are most likely to lead a person to success when choosing a career. I personally absolutely agree with the fact that the only true way to great heights may be found after the appropriate self-assessment and defining your place in desirable career hierarchy.   What is more, networking may serve one a perfect tool for differentiation of the most coveted job as well as opportunities to gain it. As for me, first I am planning to research the career chosen inside out and then decide whether it suits me perfectly. If yes, I will do my best to compose an exhaustive resume and cover letter which might be a great advertisement of a person. My next step will be having an interview where I can prove everything I have written in CV and introduce myself in the best manner. For me it is like the market, where at first you advertise a product and then try to sell it for the highest price, assuring the customer in its quality.

Teaching Philosophy as Education and Evaluation of...

ABSTRACT: Teaching philosophy and critical thinking is one of the main ways to clearly reaffirm the value of human persons and of goodness and freedom. It is not sufficient to propose a philosophical message, but we must teach it systematically (curriculum) with a real synergy between teachers and parents. We must also build a curriculum, which includes an evaluation model based on clear goals and objectives: the intermediate and final evaluation and assessment will enable us to be sure that we have reached our aim. It is also necessary to verify every step, evaluate it and compare it to the criteria (general project, goals, objectives) we put in our mind and use in our teaching. This critical evaluation needs methods and some teaching†¦show more content†¦A problem arises about the teacher, whose duty would be to propose and not to impose his ideas: truth, freedom and human person could be at risk, particularly in developing situations. It is possible to overcome these prob lems by a philosophical education that could be able to teach critical thinking as a method to evaluate, assess and verify ideas, events and everything that is transmitted. This is a way philosophy can maintain its main traits. The present communication will say how we can teach philosophy, and how we can evaluate philosophical learning (High, 1991; OLoughlin, 1991), and how we can evaluate critical philosophical learning. The teaching of philosophy want to obtain the integral education of human person, to know the meaning of human existence and activiy (PIERETTI, 1991). The teaching of philosophy is a contribute to  «complete formation of the human subject, specially in doing philosophy, asking to know, to look for the truth, to compare opinions, to dialogue with others subjects, with nature, with God. This kind of teaching significantly contributes to know the human nature and to discover values and meanings of life and community (RIGOBELLO, 1979). II. Education and its role in teaching philosophy The teaching process tries toShow MoreRelatedMy Personal Philosophy Of Education997 Words   |  4 Pages Philosophy of Education Discovering the place where personal values and expertise meet organizational values and needs offers a dynamic partnership opportunity. Mutual achievement of organizational academic quality and professional fulfillment provides a positive learning environment. Developing a personal philosophy of education enables an educator to understand and communicate the underlying basis for his or her approach to education. Sharing this philosophy provides valuable information forRead MoreTeaching And Learning Process Faculty1191 Words   |  5 PagesTo maximize the teaching and learning process faculty must make conscious multiple teaching methods to assist with the development of critical thinking. The use of multiple assessment techniques to monitor and evaluate the learning process support both formative and summative assessment. Evidence-based decisions will dramatically improve the learning outcomes. The American Nurses Association (as cited in Su, 2007) supports the application of the nursing process as the foundation of decision makingRead More Education Philosophy Essay1069 Words   |  5 PagesEducation Philosophy My life has been influenced greatly by teachers. Since I was a child, teaching is all I wanted to do. My mother is a fifth grade teacher. I have quite a few friends that are teachers. I have been fortunate to be influenced by some great teachers throughout my academic career. 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My humble beginnings as a Licensed Vocational Nurse made a good foundation into becoming a Registered Nurse (RN). My RN profession became a reality when I finished my Bachelors Degree in Nursing two decades ago. I now work for Kaiser Permanente in a management position, pediatric clinical instructor and teach didactics part time for BSN students. My teaching role came in as an accident when the school that I am teaching now needed a clinician with experience

Business Level Strategy for Starbuck Company - myassignmenthelp

Question: Discuss about theBusiness Level Strategy for Starbuck Company. Answer: Introduction The majority of stores of Starbuck in Australia were closed due to the strategy of transformation undertaken by the company. This was made to bring revival in the performance of the company. The main focus of Starbucks entry in the Australian market is to meet the demand of the customers for premium coffee. The company started its business in Australia first and expanded its stores in other localities. The company owned stores were opened all across the country(Brook, 2016). The company faced issues due to lack of the customisation of product, process and for having no appropriate promotional strategy. The company could not assess the customers culture of Australia. The assignment focuses on the development of the new strategic plan for the company for the customers of Australia. Current Strategies of Starbuck for Australian market The current strategies of the company are to win all the segments of the market in Australia. The target of the company is very specific. The percentage of the coffee drinkers those who prefer to drink at home is 72%. Starbuck Company has grabbed only 72% of the sector. Out of the 72% of this category of coffee drinkers, 67% add creamer. The company may reach 7.3% of the coffee industry if the company only targets this particular segment(digitalsparkmarketing.com, 2017). The market study states that customers between the age group of 35-54 constitute 42% of the coffee market. For this segment of customers, coffee is the important consumption on the regular and daily basis. The customers demand the product and also prefer to pay high for the quality products. Thus it is important for the company to focus on this segment(Nielsen, 2012). The next important target group of the company is the students between the age group of 18 to 24. The research has also found that the consumption of coffee by the students has been grown to 10%. This segment has no intact brand loyalty(Brook, 2016). The company can increase market share by targeting this segment. The focus of the company is to win the market and become the market leader. Major issues faced Starbuck The case study 17 focuses on the major issues faced by Starbuck in order to remain successful in the market of Australia. The company has faced following major issues related to the survival of the company. These issues are: Can the company avoid issues due to economic recession in the future? How far has Starbuck been able to manage to avoid the previous mistakes conducted earlier that have brought a huge loss in Australia? Does the company face issues due to its global expansion plan and consumer packages good? Does it face problem due to tea counteract? Can Starbuck manage to compete with its competitors like McDonalds, Dunkin Donuts etc? How far the multiple stakeholders policy of Starbuck will help the company to avoid dilution from the succession of future leadership? Challenges to resolve by the company The above questions discussed in the case study shows that there are major issues faced by Starbuck in order to remain successful in the market of Australia. The research found the following points that are required to be taken care by the company. These important requirements are: The customers are inclined to the low price products instead of Starbucks products. The rising cost of labour the cost in the operation contribute to the degradation of the profits for the company. The company needs to compromise with the product quality in order to face challenges and to compete with the potential customers. The low price products are required to be supplied in order to target the customers of a particular segment. The company has also environmental issues. It requires resolving the issues in order to enjoy the trust of the customers. The people of Australia are loyal to their local brand and they do not prefer global brand The premium price charged by Starbucks is not accepted by the customers. Starbucks strategy available for Australian market The focus of Starbucks Corporation is to the customers of high class who prefer finest quality coffee. The natural ingredients are accepted and appreciated by this segment of the customers. The premium quality of coffee has attracted all segments of customers such as students, middle-aged customers etc. The companys focus on the target group with quality ingredients, quality service and taste create a brand image among the customers. The company has created brand loyal customers(Forte, 2011). The company has its own marketing strategies. The quality product of the company is promoted with the help of social media and print media. The company also offers quality products and services to the customers of Target Corporation loyal customers in its stores. Strategy suitable for the organisation The company has opened stores with a nautical theme. It follows the tradition of seafaring of the coffee traders. The company focuses on the significant loyal customer base. The focus of each caf is to concentrate on the customers of the limited areas. The company has another growth strategy that focuses on preferences of the customers. The company establishes shopping centres in the locations which are tourist hubs. The destinations are created in order to attract the customers to the stores of the company, relax there and to spend their time with their friends(Peppers Rogers, 2008). The customers can also spend some time quietly. The store of the company in Sydneys northern beaches shows the companys new strategy to open stores in prime tourists location(Gellis, 2001). The company has developed a policy of establishing more stores in Australia. This is meant to establish Starbuck as the successful coffee chain in the country. Recommendation for Starbuck for the marketing plan for Australia The company will plan to establish itself in the market of Australia with a successful action plan. The company will have the following goals for the future. Goals To increase the sale by 20%. Increasing the Gross profit by 20% To establish more stores in the prime locations of the country and in the tourist's hubs. Tobecome the market leader of the business in Australia Introduction the new promotional methods This has been found that the people of Australia are fond of using the products and services of their own country. The demand for the international products is not accepted in the context of coffee stores or coffee business. Thus Starbuck needs to make promotional strategies to attract the different segments of the customers. The word of mouths will be the right way to promote its business. The company will offer discounts to the students and young customers. This will help the company to gain the support of the customers(Brass, 2012). New Target market The study has found that there are different segments of the market for Starbuck in Australia. Each segment has its own perceptions. The coffee shops in the institutional areas will help the company to attract students. It can easily offer them quality products and services. The coffee stores near offices and administrative buildings will help the officials to get the facility. They can come and relax(Coulter Coulter, 2002). Strategy for getting competitive advantages This has been found that people of Australia are fond of the companies they are leading the local market. The local companies are offering coffee at a low price(Lynch, 2015). Customers are not interested in paying premium fees. Thus in order to compete with the local companies and other international companies, Starbuck requires offering discount and quality products and services. Innovation Starbuck knows that its re-entry in the Australian market needs something special attention. Thus it has to establish coffee stores in the prime locations. The tourists' place will be the most advantageous place. The tourists will get the quality coffee and also can stay for some period of time. Enhancing budget The company requires focusing on giving better facilities in comparison to its competitors. The coffee stores should be a very good place to spend some time(panmore.com, 2017). The visitors should stay for some time. Thus the company will increase its budget so that the ambience of the coffee shops will be good. Cost leadership approach Starbuck knows that in Australia it has failed earlier. In order to sustain in the Australian market, it has to employ some new marketing plan. Instead of charging the premium fee the company should low the price of the products. This will encourage the customers to avail the products and services of the company(research-methodology.net, 2017). Focus on the trained employees There is always a need of employing good employees in the organisation. This will help the company to manage the customers well. The trained employees will help the customers to avail the services and this will help the company to grow its business. Capacity of Starbuck to support the strategy The growth of the company shows with its revenue growth. The strategic synergy has been found all across the globe. The company with its diverse portfolio can deliver excellent results. The company has focused more on technology innovation(Gentile, 2012). The company has also focused on the reinvigorated organisation systems that are aligned with the growth strategy of the company. Conclusion The study shows that Starbuck will be successful in the market for its strategies. The company has to capture to market segments and make the customers feel the importance of its quality products. The company needs to promote its products and also requires to increase its budget to win the market. Bibliography Blocker, C. P., Flint, D. J., Myers, M. B., Slater, S. F. (2011). Proactive customer orientation and its role for creating customer value in global markets. Journal of the Academic of Marketing Science, 216-233. Brass. (2012). Information Technology impacts on Human Resource Management (4 ed.). Harlow Press. Brook, B. (2016, 09 30). Starbucks coffee is quietly expanding in Australia after humiliating retreat eight years ago. Retrieved from https://www.news.com.au/finance/business/retail/starbucks-coffee-is-quietly-expanding-in-australia-after-humiliating-retreat-eight-years-ago/news-story/b7f136c4d78f24aaa600a3822b1e31b4 Coulter, S., Coulter, R. (2002). Determinants of trust in a service provider: the moderating role of length of relationship. Journal of service marketing, 35-50. digitalsparkmarketing.com. (2017, 04 10). Starbucks Marketing ... 9 Ways They Employ Social Media Innovation. Retrieved from https://digitalsparkmarketing.com/starbucks-marketing/ Forte, J. (2011). 4 Ways Employees Can Add Value, Every Day. Retrieved 07 31, 2017, from mindflash.com: https://www.mindflash.com.blog/2011/07/4-ways-employees-can-add-value-evry-day Gellis, Z. D. (2001). Social work perceptions of transformational and transactional leadership in health care. Social Work Research, vol.25. no. 1, 17-25. Gentile, M. C. (2012). Values-driven leadership development: Where we have been and where we could could go. Organisation management Journal, 188-196. Heracleous, L. (2007). Strategy and Organization: Realizing Strategic Management. Retrieved 09 25, 2017, from books.google.co.in: https://books.google.co.in/books?isbn=0521011949 Hughes, M., Wearing, M. (2007). Organsiations and Management in Socila Work. Los Angels: sage. Luu, V. T., Kim, S. Y., Huynh, T. A. (2008). Improving project management performance of large contractors using. International Journal of Project Management,, 256(7), 758-769. Lynch, R. L. (2015). Strategic management. Harlow: Pearson Education. Nielsen, K. (2012, 05 03). The importance of employee participation and perceptions of changes .. Retrieved 09 25, 2017, from https://www.ncbi.nlm.nih.gov NCBI Literature PubMed Central (PMC) panmore.com. (2017, 01 31). Starbucks Coffee's Marketing Mix (4Ps) Analysis - Panmore Institute. Retrieved from panmore.com/starbucks-coffee-marketing-mix-4ps-analysis Peppers, D., Rogers, M. (2008). Managing Customer Relationships: A Strategic Framework. John Wiley Sons Inc: New York. research-methodology.net. (2017, 04 02). Starbucks Marketing Strategy Communicating the message of ... Retrieved from https://research-methodology.net/starbucks-marketing-strategy-3/ Warner, A. (2010). Strategic analysis and choice. Nw York: Business Expert Press.

Sexual Orientation in Contemporary Advertising an Example of the Topic Psychology Essays by

Sexual Orientation in Contemporary Advertising Most people in the society rely on advertisements to get information about the products that are being sold in the market. Through advertisements, the society is able to develop ideas about the nature of a certain product, its usage, and its durability. In other words, advertising sells the product even before it reaches the retail stores. In order to make sales, the marketers create special concepts and use different approaches to make a strong recall on the minds of the target market. These creative concepts are needed to make the public aware of the uniqueness of that certain product among its competitors. Apparently, mass media has been very influential not only in selling any product to the viewers; its effective approach to the public has been proven in making the people bite all the information and messages that are being conveyed by either the marketer or the advertiser. Need essay sample on "Sexual Orientation in Contemporary Advertising" topic? We will write a custom essay sample specifically for you Proceed Students Usually Tell Us: Who wants to write essay for me? Essay writers suggest: If You Think About Someone To Write Your Paper - Essaylab The Right Place! The concepts that are being associated with the product are adapted by the society making them as part of the medias constructed reality. While some advertisements show reality, the others tend to sensationalize the ideas and exaggerate the information to make the public easily recall the products that are being endorsed. The constructed reality in media has been viewed as the reality in the society. In other words, the public easily conform to the ideas that advertising present to the audience. From television to billboards, advertising plays an important part in the gaining success of the marketers and fulfilling the needs of the customers. However, the advertisements tend to sell not only the product in the store shelves but also the concepts that are used to promote the products to the market. In this manner, the society often feels the conflicts of knowing the reality and seeing the new society that is being constructed by these advertisements. Sexual orientation is needed in th e society where everyone conforms to the images and information that are being given either by the people around them or the media itself. Apparently, the stereotypes that sexual orientation gets from media information depict not only the reality but oftentimes the exact opposite of it. The worst problems that society often encounters are the acceptance of the people themselves and the effortless transmission of media of any message to the public. The Society and the Contemporary Advertising A product will never be salable in the market if the marketers will not create a concept that would leave a mark to the market. In order to make the product enter on its growth stage, strategic techniques are needed to assure its marketability. The value of the economic role of advertising has been questioned because the dominance of this role can lead to a society where the purpose of advertising is to promote consumption as a way of life. Of course, we all have to purchase certain goods and services to live our lives. However, other goods fall more into "want" category than the "need" category. Advertisements for the "want" categories of goods have questioned since they make people yearn for things they do not need to live their lives (Sheehan, 19). This is the reason why the marketers develop concepts that would easily be remembered by the customers once they enter in the retail store or supermarket. Without the persuasive appeal and creative concepts, the company may need to let the product go to its decline stage. Oftentimes, the advertisers also use its influential demand to make the public buy the product despite its level of necessity. This plain consumerism and influential demand are parts of the contemporary advertising. The product, in order to create a remarkable entrance to the market, should have a unique appearance and strong demand from the customers. Due to the extreme competition in the market, the advertisers use concepts that may be a taboo in the society or too sensationalize to make a strong impact to the target market. Homosexuality on Advertisements A brand of pain relieving drug shows an image of two bare-chested men lying on the bed. Only the lower part of the bodies are shown covered with white blanket and the words written on the white portion of the poster ad were a simple conversation but imply a subliminal message. Although the poster ad may be perceived as clear with direct ideas of homosexuality, the subliminal messages on the advertisements are evident (Current, n.d.)This is just one of many advertisements portraying homosexuality that have already been released in the society. Some advertisements directly imply the sexual identity of the endorsers and some even directly portray the messages that the advertisers would like to be associated with the product. Homosexuality has become part of the efforts of the advertisers in reaching the consumer market thus the mainstream slowly become oriented of the existence of the third sex in the society. From food to wine products, the homosexuals have been used to endorse the selected items to the public. Surprisingly, the society buys the product regardless of its concepts of promotion in the market. Before, the images were used only for print advertisements; however, these images have also reached the televisions targeting the gay and lesbians consumers of either new or mature products in the marketplace. The celebrities that have been known to be homosexuals and same sex couples are used to advertise the products to the mainstream (Elliot, 1997). The masculine image of women and the effeminate figure of men have made people change their perceptions toward homosexuals. Through these advertisements, the mainstream has conformed to the messages that are being portrayed by the mass media. Even though most advertisements, especially on television, do not directly promote homosexuality, the persuasive appeals of every ad containing these kinds of subliminal messages have brought the so ciety to a higher level of awareness about the gender issue. The idea that gays and lesbians are part of consumer markets; advertisers have not failed to disregard these clusters in promoting the products that are being sold to the public. In fact, some manufacturers even developed products intentionally for them. Some endorsers even go beyond cross dressing making the society lead to astonishment to acceptance. Although there have been many criticisms regarding homosexual advertisements, the marketers still view these clusters as potential consumers of the product; thus, the companies selling a particular good or service to the market still made promotion using homosexuals and subliminal messages despite the controversies in the society (William, et al. 2004). Impact of Medias Depiction of Sexual Orientation Apparently, the acceptance of the society in homosexuality can be considered as one of the main impacts of depiction of media. In an interview for the American Communication Journal, the gays and lesbians have freely expressed their opinions about the effects of media depiction of homosexuality to them. They all agreed that todays portrayals are much better than the images of the past, but they are far from perfect. The adults had the same mixed feelings as the teens had about Queer as Folk and Will and Grace. They said they specifically could not relate to the negative stereotypical behavior seen in Queer as Folk, including having a lot of sex, clubbing all the time and doing drugs. However, in terms of gay and lesbian visibility, they felt that 21st century television has more images of gays and lesbians to choose from than what they had as teenagers in the 70s and 80s. Yet they are still not positive representations (Evans, 2007). The images of gays and lesbians have become increasingly accepted in todays society. It has gone to many stages before the mainstream have finally accepted the idea of homosexuality that have been long considered as taboo in the society. Now, the media sources including television, newspapers, magazines, and even billboard advertisements are full of gays and lesbians images. Even though the homosexuals are not represented based on reality, media portrayal has undeniably played a very important role in making these clusters accepted in this modern society. Gays and lesbians are still being treated as different individuals but the images that the public have been seeing on advertisements and television programs have somehow changed the attitude of the people toward them. The growing number of homosexuals manifests the recognition of the mainstream to the group of people who had been hiding in the dark to avoid judgment and criticisms. Now, the prominent persons that have been successful in different fields are undeniably part of gay or lesbian society. They are known for their creativity and skills in managing business, leading a fashion trend, and having the successful lives that the public had never imagined possible due to endless prejudices against them. Today, the world has been aware of the changes that the societal factors bring to every individual which often make up the society. Aside from technology, other elements that have been present in the society finally gone to a lot of transformation in order to conform to these inevitable changes. The taboo in the society became accepted and the seemingly endless criticisms have finally rested. Apparently, media portrayal of homosexuality has a lot of negative effects to the next generation but the impact that it gave to the society now brought peace and clarity to the stereotypes that have thrown against the homosexuals. Advertising may be effective in selling products to the customers; however it is always the best tool of changing the perceptions of the public toward a certain thing. Through advertising, homosexuality has become accepted but the effects of this acceptance may bring another conflict in this post modern world. References Current. (n.d.). Do We Need More Gay-Inclusive Commercials?. Elliot, S. (1997). Homosexuals imagery is spreading from print campaigns to general-interest TV programming. Retrieved March 26, 2009 from http://www.nytimes.com/1997/06/30/business/homosexual-imagery-spreading-print-campaigns-general-interest-tv-programming.html?n=Top/Reference/Times%20Topics/Subjects/H/Homosexuality Evans, V. (2007). Curved TV: The Impact of Televisual on Gay Youth. American Communication Journal. USA: American Communication Journal. Vol. 9 Issue 3 Sheehan, K. (2003). Controversies in Contemporary Advertising. USA: SAGE Williams, J. Lee, W. & Haugtvedt, C. (2004). Diversity in advertising: broadening the scope of research directions. USA: Lawrence Erlbaum Associates, 2004